O2O – The bike lease even your mother-in-law would get
A creative video campaign that made HR laugh, click and rethink mobility
click and rethink mobility
O2O is Belgium’s largest bike leasing company.
But instead of resting on its (well-earned) laurels, the brand keeps pedalling with a challenger’s mindset. Their mission? Convince HR managers to swap company cars for bikes.
Their message? “We make bike leasing really easy.”
Sounds simple. And it is. But explaining something simple? That’s the hard part — especially when your audience is drowning in spreadsheets, payroll systems and colleagues who “just want to touch base.”
Storytelling for brands that want to stand out
So, we did what we do best: A creative video campaign built for B2B brands Storytelling for brands using absurd-yet-effective metaphors. Copywriting with character – as beloved as a Friday croissant.
The result
1.
Videos HR professionals actually clicked
2.
A bold positioning that pairs simplicity with personality
3.
And most of all: a market leader that dares to sound like a challenger
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