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Deep dive
A strategic session to get your brand, goals and audience clear.
Web design && development
Your website is more than an online business card.
It is the beating heart of your brand. As a digital agency in Ghent we build custom websites, webshops and applications that don't just look good, but convert and grow with your business.
Super fast, scalable and flawlessly findable. Strategy, design and code are under one roof with us, from the first idea to going live.
A strong website comes about where the right disciplines meet. From digital strategy and UX/UI design to custom web development and ongoing optimisation.
Below we work out our core services one by one:
Choose wisely
UX/UI design
Our designers and front-end developers work closely together in one team to make your website a user-friendly gem. User experience (UX) and graphic design (UI) merge seamlessly. We set out a crystal-clear structure and bring the design to life, so form and function are inseparable.
Within UX/UI we do, among other things:
- Information architecture
- User experience design
- Responsive development
- JS/CSS animations
- Front-end development
- Cross-browser compatibility
- Accessibility
What is the difference between UX and UI?
User experience
User experience is the analytical side of design and goes beyond the purely visual. The key question: how do we design and build the whole so that the end user has the most ideal interaction with your product?
User interface
User interface is the tangible graphic design: how every part looks in colour, typography and animation.
A perfect-looking website that isn't pleasant to use makes no sense. Conversely, a user-friendly website is only lifted to a higher level by strong graphic design. Finding that balance between UI and UX is what our team strives for together.
Wireframes: it all starts with a good prototype
An eye-catching design starts with a logic free of every glitch. We listen to exactly what you expect from your website and set up wireframes that define its structure. That gives you a clear view early on of how your website fits together, before any colour or image comes into play.
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An eye-catching design starts with rock-solid logic. That's why Superkraft starts every web project with wireframes: a clickable, colourless prototype in which we lay down your website's entire architecture.
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We listen to your expectations and eliminate every glitch before a speck of colour or image comes into play. So very early in the process you already get a clear, working view of the foundations of your new site.
From design to working website
The design
Then our designers create the visual design: following your existing brand identity or completely from scratch, with lots of motion graphics or rather plain. We design a number of pages, process your feedback and refine until everything is just right.
Development
Once the web design is approved, our front-end developers turn it into a working website with clear, SEO-friendly code in HTML5, CSS and JavaScript, focused on a smooth customer journey.
Responsive
Responsive design is the standard: we code in parallel for screen sizes from desktop to mobile. All our front-end developers have a graphic background, which translates into 'invisible' web design. Because an image that moves when you hover over it is just that touch of magic that makes the difference.
A more accessible internet for everyone
In the build we take accessibility for everyone into account. Most people think of people with a disability, such as blind, visually impaired or colour-blind people, or people with a motor impairment. But accessibility applies just as much to people with more limited internet access. That way we help build a web that works for everyone.
WCAG accessibility guidelines
When building a website, accessibility is not an afterthought for us but a foundation. Superkraft develops to the WCAG accessibility guidelines as standard, so your website is easy to use for truly everyone. We don't only optimise for people with a visual or motor impairment, we also guarantee smooth performance for users with a slower internet connection. Together we build an inclusive platform with maximum reach.
Our way of working
Our tools
Frequently asked questions about having a website made
Because Superkraft only delivers custom work, the budget depends on the size and complexity of your project. A compact company website needs a different investment than an extensive webshop or a custom platform. We always give you a transparent quote based on your specific needs. Feel free to schedule a no-obligation call with us to discuss your project.
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Our work
Rather see than read?
Discover a selection of
projects where strategy, design and development
came together into a result that works.
Why Superkraft?
Strategy, design and development under one roof, a team that thinks along instead of just executing, and websites built for performance, findability and accessibility as standard.
Ready to makemore impact?
Don't hesitate, we're happy to help.Leave your details or give us a call.