Digital tailoring for Tentailor
Watch out, tent rental world! There’s a new player in town. We helped one of Belgium’s fixtures in tent rental expand their business by creating a new brand from scratch.
The New Story
The first step to the new brand was deciding on a clear vision and mission; becoming the leading provider of modular tents and offering customers the best products and most enriching experiences. Once we got that story straight, we developed a strong brand name, logo, and baseline: ‘Tentailor. Your tent, your way.’ A nod to the company’s main focus: tailor-made tents adjusted to every client’s wishes.
The Palette
To bring the Tentailor brand to life, we poured the natural colours of the tents into a coherent palette and created some extra visual elements on top:
- Dotted lines and scissors as a reference to tailoring
- The Catamaran font based on the shape and linework of tents
Find out more about the development of the Tentailor website here.
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