What if a laundry detergent could build a community?
Dash is famous for its “cleaner than clean” promise and iconic TV spots. But how do you translate that into social media success? That’s where Superkraft came in.
Social Media Strategy Rooted in Relevance
We developed a social media content strategy anchored in clear content pillars:
From TV Favourite to Social Media Star
With strong brand awareness on traditional channels, Dash had history on its side. But it lacked presence on social media platforms like Instagram and Facebook. Our mission? Build a recognisable, loveable voice on social—and grow a real community around it.
We amplified this momentum with influencer marketing and branded activations that kept Dash top of mind—and top of feed. Check out our Dash x Drip brand activation case.
Social Media Results That Sparkle
With the right social content strategy, Dash’s channels quickly saw:
- ❤️
- Higher engagement rates
- ☺️
- Positive sentiment
- 🫧
- Biggest laundry community in Belgium
This approach allowed us to modernise the nostalgic feel of the brand while breaking laundry stereotypes. The result? Scroll-stopping, story-worthy content.
Ready to makemore impact?
Don't hesitate, we're happy to help.Leave your details or give us a call.