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Running our audit
We analyse your entire customer journey and ask why something doesn't work, not just what.
PerformanceMarketing
Most performance marketing aims for average.Yours aims for growth.
Performance in itself is a commodity: everyone has the same platforms, bidding strategies and tools. We don't steer on vanity metrics but on hard growth, with profitable campaigns, SEO and GEO. We don't just make sure you rank at the top of Google, but also that AI engines recommend your business.
Losing market share in a fast-changing landscape?
Performance marketing has long stopped being just about buying ads. With the rapid rise of AI and new ways of searching, the whole digital playing field is changing. Hold on to isolated methods and you risk becoming invisible.
Do you recognise these bottlenecks in your marketing strategy?
Search engines increasingly answer directly with AI generations. Your brand isn't included in these new AI overviews, so you lose visibility with a growing group of users who no longer click through to classic search results.
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Our framework for performance marketing
A performance marketing track at Superkraft runs in four steps that lower your risk and raise your ROI: find the leaks, build the plan, execute, optimise and scale what works.
Way of working
We don't believe in marketing channels that operate as separate islands. To succeed in today's digital landscape, organic findability, paid campaigns and AI generations must constantly reinforce each other. Our approach revolves around data, synergy and scalable growth.
Before we spend a euro, we make sure the basics are flawless. We set up advanced tracking and attribution models, so the whole customer journey becomes clear and we steer on real ROI instead of surface metrics.
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Our services
Paid visibility & campaignsPaid: paid visibility & campaigns
- Search ads (SEA)
- Display ads
- Social media ads
- Video ads
- Audio ads
- Programmatic buying
- Marketplaces (such as Amazon and Bol)
Why Superkraft?
Many agencies wait for a briefing and execute it. Superkraft takes ownership of your brand and your results. We feel responsible for your brand's success, not for ticking off tasks.
Superkraft is an official Google Partner and Meta Business Partner.
Frequently asked questions about performance marketing
Performance marketing combines paid advertising (Google Search and Shopping, Performance Max, Meta, TikTok, LinkedIn) and organic findability (SEO and GEO). You optimise for concrete outcomes such as purchases, leads and revenue, not impressions. At Superkraft, the combination with creation is what sets it apart.
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Ready to makemore impact?
Don't hesitate, we're happy to help.Leave your details or give us a call.